Another successful website launched from Media Components LLC. This time around we consulted Phil Falcone who is the new author of a Real Estate book – “Addicted to Real Estate” on how to properly setup a professional web presence & social media strategy to help him sell the book.

Some of the Social Media Marketing included:

• Blogging
• Facebook & Twitter
• Youtube TV Channel
• E-Mail Marketing & Subscriptions

Phil launched his Web TV Show on Youtube and is doing great with it. Every video episode is produced in the green screen studio in our office.

Check out his website and buy the book which is a great read!

http://www.addicted2realestate.com

The Russian Mosaica Heritage Festival is an annual Philadelphia Russian-speaking community cultural festival organized on Penn’s Landing in downtown Philadelphia. The Russian Mosaica is a part of series of multicultural festivals sponsored by PECO and supported by several large corporate sponsors and the City of Philadelphia. This year the Mosaica festival is scheduled for September 19, 2010.

The Russian Mosaica has become the main cultural event of the Russian-Speaking Community in the Greater Philadelphia Area and attracted significant interest from both the Philadelphia locals and guests.

The Festival has promoted the Russian-speaking community and celebrated its ethnic, cultural and religious diversity. In 2010 the organizers are striving to make the Festival stronger and its message more powerful and are seeking professional help with the Festival organization and promotion. A logo community contest and advertising media campaigns are scheduled to launch shortly.

This will be the 3rd year we are involved with the Russian-Americans Chamber of Commerce and help organize the entertainment portion of the festival along with promotions.

Each year the Chamber & Russian-Americans United Arts Council organizes this festival to represent the Russian Community of Philadelphia.

WHEN: September 20th 2008, from noon until 6 pm.

WHERE: Penn’s Landing Great Plaza

WHAT TO DO:

* See great performances of the best community artists and children’s groups.
* Sample delicious ethnic food from various Philadelphia restaurants.
* Patronize the arts and crafts of talented local artists.
* Browse local merchants for unique souvenirs.
* Enjoy great family weekend on the Delaware waterfront.

One of the main components of the marketing strategy we recommended was online video. The nature of their business is very visual and appealing; internet video is a perfect solution to display what they do best.

Each week we film the crew working on all sorts of vehicle wraps, custom digitally printed banners, signs and even wall murals.

Our main goal with online video is:

• Generate more leads, sales and publicity for the business
• Enhance the website with an engaging web video
• Take hold of the massive power and reach of online videos
• For interested visitors on the website to take action

There is nothing else that comes close to the effectiveness and persuasion power of a well designed video message. But why is video the best way to go? Because, today, the average attention span of a web user today is measured in seconds. Our Videos tell the story in an exciting interesting way.We have also been uploading these videos to most social networks like Facebook, myspace, youtube to generate buzz and traffic back to the main website.

Here are two great examples of Apple Graphics Inc – Philadelphia Vehicle Wraps Videos we have created:

http://www.youtube.com/watch?v=Cd05y29a4sU

http://www.youtube.com/watch?v=FAkf0zp6c9s

Fore more videos visit Apple Graphics Inc.

Media Components – Facebook Fan Page

Media Components – Twitter Page

Our team of designers and developers are experts in Wordpress Website Design and always excited to have the opportunity to work on any business’ website.

Here are several screenshots of the released Attorney / Law Websites:

Horwitz & Zim Law Group, P.C. 

Neil R. Gelb, P.C. Attorney At Law

Wordpress CMS Backend

I have been consulting Craig Sumsky of Cutting Edge DJs on Internet Marketing, blogging and social media. To say that Craig truly gets the idea of Blogging is an understatement, he truly gets what using such tools as blogs, facebook and twitter is all about.

He became really passionate and involved with his internet marketing and is starting to really notice the effects of using all these web tools to drive traffic to his website & blog.

He recently wrote a very nice testimonial about me and I wanted to share it here with you on the blog:

I first met Denis Sinelnikov – owner of Media Components – at a LeTip meeting back in 2005.  He spoke passionately about web presence, blogging, meta tags and everything else internet marketing, and although I knew he knew his stuff, I just wasn’t ‘there’ yet.

I left LeTip in 2006, but never lost touch with Denis.

So why wasn’t I ‘there’ yet? To be honest, from 2005 to 2006 I was playing (and winning) a lot of online video games and in 2006 some friends and I launched a YouTube project called ‘katiesopinion’ which reached moderate success wiyh a current 25,000 subscribers.  One day, a friend kiddingly suggested that if I would only apply as much time and energy to my business’s online presence as I had on video games and YouTube projects, I could rule the world, all it would take would be to shift my internet O.C.D. focus.  After much deliberation,  I contacted Denis and asked him to help me achieve this goal.

Upon first contacting Denis, I had thought I knew my direction.  I saw where I wanted to be, but Denis showed me that the way I was planning on getting there wasn’t the best plan of action.  He suggested that on my limited budget that the best route for the most effective results was not to overhaul my website (for the third time) but instead to add a blog.  The website could come later but he really pushed for the blog and together we made some minor temporary changes to the website’s landing page in order to accommodate the blog.  So in October of 2007, my company, Cutting Edge Entertainment added a blog.

I didn’t do much with it in the first six months, but Denis continued to make changes in order to optimize its effectiveness.  By the time I got serious with it and really applied myself it was late in 2008, but the results were immediate, and massive.  I watched the traffic to my blog – and subsequently my website- increase exponentially.  I became more and more passionate about it and Denis was ever available with guidance, assistance and advice about how to maximize the blog and its online findability.  With Denis’s help, and trial and error experimentation, I was able to create a kick-ass marketing tool while saving thousands of dollars by avoiding hiring someone to do it for me.

Currently, Denis and I are working on my new website.  He has earned my respect, and more importantly my loyaly in believing that he was the right fit for my internet maketing campaign.  He is my net ‘Jiminy Cricket’ and without his help I would have made costly mistakes and made little to no real progress.  While other self appointed SEO experts were offering their services as ‘consultants’ for thousands per month, Denis taught me to be self-sufficient for a fraction of that money, and for that I will be forever grateful.

The customers of today don’t use the phone book, they use internet search engines.  Just creating a website or blog is like printing business cards and never handing them out.  Through blogging I have changed the way my DJ company does business, and have reaped the rewards of the added traffic and earned the respect of my industry colleagues for being a leader in online marketing.

- Craig Sumsky
CuttingEdgeDjs.com

Thanks to our position on Local Google Search, we received a lead from the search engines that turned out to be a great client and a case study that we are proud to share here on our blog.

Graduate students in the School of Arts and Sciences at University of Pennsylvania came to us with a project that required a total redesign of their current website. Their main objective was to revamp their static web presents into a dynamic, updatable and search engine friendly website.

SasGov committee wanted a fresh Web 2.0 style design for their current Homepage and Website. We used Wordpress platform to totally customize their front end design and also the backend CMS that Wordpress has to offer.

Some of the functionality that were developed into the site include: Events Calendar, Search, Blogs and custom intake forms.

Here are few screenshots of Before and After:

Before the Redesign

After the Redesign

Wordpress CMS for Easy Updating

We are currently working on several other Wordpress related projects and will be posting the case studies here on the blog.

* They were willing to take the risk: No risk, no gain is the motto that seems to be working on Facebook. Marketers must invest in applications and widgets that have the potential to create more than a flutter of interest on Facebook. Remember, you’re competing with thousands of other applications, so make yours innovative and familiar, and one that holds value for the users you are trying to target. Users are more likely to go with what they know and are familiar with. Invest in hiring professionals to design your app or widget for you if you’re not comfortable with the task.

* They were willing to experiment: If your first venture was not successful, don’t be afraid to experiment – that’s the message that successful marketers on Facebook are sending out. Be willing to tweak your app or widget, try other options like Facebook ads, allow users to add content (you may need moderation for this one), join communities and groups, and the like.

* They knew the demographics well: The biggest mistake that Facebook failures made was to assume that regular marketing tactics would work here as well. With people who are 25 and above forming the fastest-growing sector of the Facebook crowd, it’s best that someone who knows the target audience designs and implements the application or marketing idea. If not, you’re in for massive disappointment.

* They knew how to do as the Romans did when in Rome: Translated, when on Facebook, talk like the majority does here. Listen to conversations, eavesdrop on Walls, find out what and how people are saying it, and use that as the basis to develop your ad copy (figuratively). If you speak the local lingo, you’ll find that you’re better understood.

* They knew the art of subtle marketing: The in-your-face approach is doomed to failure here, so play down your approach and make it subtle. You can’t go about shouting in private spaces about yourself or your company. Work your way into conversations and wait for the responses to pour in. Remember not to inundate spaces with your presence and risk being labeled as spam.

This article is contributed by Sarah Scrafford, who regularly writes on the topic of web design schools. She invites your questions, comments and freelancing job inquiries at her email address: sarah.scrafford25@gmail.com.