Media Components Blog : Web Design for Philadelphia & Bucks County Areas

Internet Overview

You hear a lot of people talking about the secrets to success on the Internet and how easy it is to make it big. The TRUTH is that just like any other business it takes hard work and dedication to become successful ON and OFF the Internet. What should you expect from your web site? How will people find your site? The answers to these questions really depend on only two factors.

• How much time and effort are you willing to spend creating a compelling sales oriented web site.
• How much time and effort are you willing to spend marketing - getting the word out about your products and services.

The Internet has changed a lot in the last few years. The amount of competition for customers is tremendous and the way customers are finding sites is fundamentally changing. To get noticed, your site MUST stand out from your competition.

How will people find your site? - Recent Changes

The top few listings on all of the major search engines are now being taken by paid advertisers. These listings generate about 95% of all the search engine traffic. We see this trend continuing. What does this mean to you? It means that if you are depending on the search engines to generate business you will likely need to choose paid advertising as an option. It can be extremely affordable and profitable.

BUT: These changes don’t eliminate all of the other opportunities that are available to you. There are literally thousands of places and ways to advertise your business. Your web site is JUST like a phone number. The more places that it is listed, the more likely it is that someone will call. Review all of the setup steps to learn how to setup your site and use it as a marketing tool.

Marketing/Sales

In other words - Don’t rely on the search engines to keep you in business. You need to develop a comprehensive marketing strategy to get potential customers to your site from a wide variety of sources. These sources should include search engines, web directories, paid advertising, links from other sites, and non-internet based marketing. There are many ways that your customers can find you and not all of them are soley through the Internet. Don’t limit your opportunity.

If you would like a FREE - Website Consultation, please contact us.

If your business has a name that doesn’t say anything about what your business does, you’re losing potential new clients and you don’t even know it. We ran across this great article has explains several SEO tips that will result in better  SEO rankings.

Read full article here.

1. Do you have a business website?
2. Do you ever plan on having a website for your business?
3. Are you even remotely interested in having a website for your business?

If you’ve answered yes to any of these questions then it’s important that you pay special attention to what we’re about to discuss here. It won’t change your life but it might just save you a gigantic headache and potentially thousands of dollars.If you plan on either building your own website or having one built for you then you’re going to need a domain name. Owning your own .com is a nice feeling and something that has a certain sense of pride to it. When you register your domain (or it’s registered for you) there are three critical elements to this:

1. Who actually owns the domain. Make absolutely certain you have 100% legal and financial control over your domain name.

2. The number of years you want to register the domain for. Make sure your domain is registered for at least 5 years.

3. Always, always, always set your domain to automatically renew.

On point one here you want to be absolutely certain that nobody outside of your business has any legal or administrative control over your domain name - for any reason. It’s just good business sense to retain 100% control of a company asset.

On point two it’s important to register your domain for 5 years for one very simple reason - in case you forget to pay the renewal fees next year. It can happen all too easily too! If you forget to renew your domain ownership then somebody else can register that domain instead. As a matter of fact some individuals wait for just such an opportunity to arise. They’ll pay for a service to inform them of the moment your domain name becomes available again on the market. They’ll then register the domain themselves and either sell it on the open market or offer it back to you for several thousand dollars. This happens every single day.

If your domain is important to you (and it should be) then take the steps to protect. Register it long term and always have it set to autorenew - never hurts to be cautious with these things.