Media Components Blog : Web Design for Philadelphia & Bucks County Areas

Social Media Networking is rapidly evolving, and the buzz in the blogosphere is spreading into business world. Several of our clients are asking how to leverage the power of social networking and use it for marketing purposes. Today we will discuss Facebook, and how it can be used for business.

Social networking is all about communication and engagement and Facebook is the place to be if you are trying to capture attention of the masses. The growth of Facebook is phenomenal!

Some Facebook Stats:

Users have grown by nearly 300 percent to 18.5 million since last July. Half those users log in every day–making Facebook about eight times better read than the New York Times. There are more than one billion photos on the Facebook site. 600 million searches each month using a 200-gigabyte search index, featuring real time updates.

More detailed Facebook growth statistics can be viewed here.

With the masses flocking to Facebook, many businesses starting to look into using the platform to market their businesses and engaging with potential customers. Here are several tips we recommend doing to get your business into Facebook:

1. Sign up to Facebook and invite your co-workers. By having your employees engage and interact with other members your company will build presence and personality. People tend to trust individual more then just a company.
2. Create a Facebook Group. Here you can invite all of your employees, friends, and anyone on Facebook who would be interested about your company and services. Here you can start message board discussions, post photos, videos and attach links to relevant company news.
3. Import your RSS feed from your blog. Your company should have a Blog (if not, we can set one up for you) that updates your readers about news and events surrounding your company. There is a great feature on Facebook that allows you to automatically import your blog posts as notes, and then they are syndicated through the Facebook newsfeed to all of your friends. Import your company feed and post it on your profile.
4. Create a Facebook Application. Since Facebook opened up its platform to third party developers, thousands of new applications have been added to Facebook. 14 million people interacted with Facebook Applications in August. Applications are also highly engaging; capturing more time per session than any other activity on the site. While building a Facebook application will require programming knowledge and time commitment, it can also pay be rewarding for your company. In recent news, TripAdvisor wants to acquire Facebook App for $3 Million is a great example of how Facebook application development can make you money.
5. Spread the Word on Facebook. After you created a profile, group or an application, the best way to promote it is by posting a comment or a note on your friends & co-workers profiles. After all Facebook is social utility that connects people with friends and others who work, study and live around each other.

When you get a chance, check out a new Facebook Application we created:

To sign up to facebook visit: www.facebook.com

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