Google Radio Adwords
June 24th, 2006
Google has invented, innovated on, acquired or purchased a number of technologies over the past two years to bolster its online advertising business. AdWords is arguably the most successful advertising program ever and Google is obviously not content to focus solely on Internet advertising.
Google acquired dMarc in January to bring “radio advertising to Google AdWords advertisers.” The CEO of Google, Eric Schmidt shared his vision in a recent news article that when he is driving in his car, the radio ads should address him personally about his needs. If he is hungry, it would suggest his favorite cafe or pizza place near by.
Using dMark’s technologies and GPS systems the Google Ad’s would streem directly into your car depending on your Geographic location. Google predicts this technology to be available in a year or two. We shall wait and see…
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